THE Ayala-owned Cebu City Marriott Hotel is undergoing a P246.4-million facelift as it seeks to be more competitive, now that new luxury hotels are sprouting in Cebu City.

The renovation involves fixing and refurbishing the guest rooms and public spaces, with the makeover described as extensive in terms of design and technology. The hotel is operated by international chain Marriott Lodging and has been in existence since 1998.

The 303-room deluxe hotel is located at the center of the Cebu Business Park, which is now considered as the city’s newest financial district.

The Board of Investments (BOI) approved the grant of nonpioneer incentives to the renovation project, qualifying it for up to four years of income-tax holidays and duty-free importation of capital equipment.

The public spaces will have a sleeker modern look and concept. The works also include refurbishing of the interiors of the elevators, cable television installation, electricals, plumbing and other mechanical fixes.

Significant additions to the hotel will also be made, including the grand ballroom, meeting rooms, lobby area with Wi-Fi access, garden café with an interactive kitchen facility and a fitness center.

The project will require 301 new personnel and will start commercial operation in January 2009.

The company is hoping that the renovation will make it more competitive, especially now that new hotels are being put up in the area, including the SM Sofitel-Cebu, Hong Kong Plaza and the Grand Zenia.

The BOI also approved the grant of incentives to the P586.2-million vertical housing project of RFM Corp. unit Philtown Properties Inc. in Manila. To be called the W.H. Taft Residences, the development is a 30-story condominium with 432 units, although only 271 units qualified as low-cost and will enjoy nonpioneer incentives.